Follow the campaign

WHAT’S COMING

Three parts. One story.

01
A report.
Thirty years of UK demographic change, and what it means for the next thirty.
02
An event.
How Britain shops: Then. Now. Next.
1 October, The Design Museum.
03
A panel.
55,000 households. Three times more shopping visits. The clearest view yet of how Britain really shops.

Leave your details below and we’ll bring you along as each part of the story unfolds — starting with early access to the report and event registration.

FOLLOW THE CAMPAIGN

COUNTDOWN

THE REPORT LANDS IN:

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8 September 2026

The lives that add up

A market total begins with millions of lives. Households form, age and change. Alongside that, budgets recalibrate, routines move, and shopping choices gather a history across stores, channels, trips and time.

Worldpanel follows those histories through real households that keep showing up. Together, they create a continuous human record of consumer demand.

Over the coming weeks, we're bringing together a new demographic report, a live event and the launch of our enhanced panel — each asking the same question: what can the lives behind the market tell us about what comes next?