How Britain shops: then, now, next | 1 October 2026
The decisions shaping tomorrow's growth start with understanding how people's choices are changing today.
We would be delighted to welcome you to an exclusive gathering of senior leaders at the Design Museum, London, on 1 October 2026.
For more than 30 years, Worldpanel by Numerator has helped the UK's leading brands and retailers understand how Britain shops. Today, as shopper behaviour becomes more fragmented and the path to purchase increasingly complex, businesses need deeper insight than ever before to make confident commercial decisions.
Join FMCG leaders, retail experts and industry decision-makers as we explore how British shopping behaviour has evolved, what's shaping decisions today, and where the next opportunities for growth lie. Drawing on Worldpanel by Numerator's enhanced view of the British population, we'll reveal how richer, more representative shopper intelligence helps businesses uncover new opportunities, challenge assumptions and prepare for what's next.
Together, we'll explore three defining perspectives:
THEN
More than 30 years of understanding how Britain has shopped, revealing the enduring behaviours and trends that continue to shape the market.
NOW
Navigating today's fragmented shopper journeys, changing consumer expectations and an increasingly complex retail landscape.
NEXT
Discover what's possible with our enhanced panel: richer representation, deeper insights and greater confidence to drive growth.
Agenda
Registration
Opens at 9:30am for a 10:00am start.
10:00am – Session 1
Opening from Clare Harding and Tom Canning
From the weekly shop to every shopping moment – Sally Ball
The changing value equation – Fraser McKevitt
Hosted panel discussion with Harry Wallop
From the weekly shop to every shopping moment – Sally Ball
The changing value equation – Fraser McKevitt
Hosted panel discussion with Harry Wallop
Breakout sessions
Fresh, Branded Grocery, Health and Beauty, and Beverages
1:00pm – Lunch
1:45pm – Session 2
The shoppers reshaping growth – Thomas Hole
What stays, what goes, what grows – Andrew Walker
How shopping data can tell stories – Harry Wallop
What stays, what goes, what grows – Andrew Walker
How shopping data can tell stories – Harry Wallop
Closing & Networking
The event will conclude at approximately 3:30pm, followed by a drinks reception.
On-Demand
Venue information
The Design Museum
224–238 Kensington High Street
London W8 6AG
London W8 6AG
Located next to the beautiful Holland Park, just a 10-minute walk from High Street Kensington Underground Station (Zone 1).
By foot
High Street Kensington Station – 10-minute walk (nearest station)
Holland Park Station – 15-minute walk
Kensington Olympia Station – 15-minute walk
Earl's Court Station – 15-minute walk
South Kensington Station – Approximately 25-minute walk
Holland Park Station – 15-minute walk
Kensington Olympia Station – 15-minute walk
Earl's Court Station – 15-minute walk
South Kensington Station – Approximately 25-minute walk
Public transport
Underground
District & Circle lines – High Street Kensington
Central line – Holland Park
District & Piccadilly lines – Earl's Court and South Kensington
Rail
London Overground – Kensington Olympia
Bus routes
9, 10, 27, 28, 49 and C1
District & Circle lines – High Street Kensington
Central line – Holland Park
District & Piccadilly lines – Earl's Court and South Kensington
Rail
London Overground – Kensington Olympia
Bus routes
9, 10, 27, 28, 49 and C1
Cycling
Cycle parking is available directly in front of the museum and along Kensington High Street.
By car
Please note that the museum does not have its own car park.
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