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Uncover the trends, opportunities, and actions brands need to win in Asia’s evolving FMCG landscape.

Asia FMCG grows modestly. Where are the opportunities?

Asia’s FMCG value growth slowed to 1.5% in Q2 2026, with growth becoming increasingly concentrated in just a few markets.

As shoppers make fewer, more deliberate trips, brands are facing a new growth reality.

In this report, discover:

01   Which market is growing faster
02   How fewer shopping trips are reshaping brand choice and purchase behavior
03   The rise of value formats, discounters, and proximity channels
04   Why pack architecture is becoming a critical growth lever
05   How e-commerce is shifting from occasional to habitual shopping
06   Which markets, sectors, and channels are outperforming despite the slowdown

Are your growth strategies aligned with where shoppers are heading next?

ASIA PULSE
Q2 2026

Asia's FMCG Market at a glace
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