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Asia FMCG grows modestly. Where are the opportunities?
Asia’s FMCG value growth slowed to 1.5% in Q2 2026, with growth becoming increasingly concentrated in just a few markets.
As shoppers make fewer, more deliberate trips, brands are facing a new growth reality.
In this report, discover:
01 Which market is growing faster
02 How fewer shopping trips are reshaping brand choice and purchase behavior
03 The rise of value formats, discounters, and proximity channels
04 Why pack architecture is becoming a critical growth lever
05 How e-commerce is shifting from occasional to habitual shopping
06 Which markets, sectors, and channels are outperforming despite the slowdown
Are your growth strategies aligned with where shoppers are heading next?
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Automate and simplify enterprise-wide compliance to complete your SRA and PBRA 60% faster
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Card Title 1
Understand how health influences shopper, segment trends, attitudes around the world.
Value of most engaged shoppers in your category
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Establish the role of retailers and manufacturers within health
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Maximize the success of your brand strategy by targeting global & local health trends
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Identify and target shopper based on their health and wellbeing behaviour to optimize performance.
Discover the 5 Power Levers that make Asia’s leaders stand out.
Local brands now account for nearly 79% of total FMCG spend in Asia. And they’re still growing – even as categories fragment, and digital acceleration reshapes markets.
We’ve identified five core areas where these Asian Giants do things differently. We first pinpointed them a decade ago – and our conversations with 16 of today’s brand leaders have proved that not only do they still resonate, they matter more than ever.
These are the enduring truths of brand building in Asia. You can find out what they are in Worldpanel by Numerator’s 2026 Asia Brand Power report, along with how they’ve evolved, and what they demand from brands that apply them.
We also share exclusive interviews and profiles from masterbrands across eight markets and diverse sectors, including FMCG, health, beverages, and personal care. Through embodying the five Power Levers, they dominate categories across the region, while achieving success around the world. Let their stories inspire new approaches to growth, resilience, and leadership.
From innovation with a local twist, to the ability to digitise while remaining human, our 2026 Asia Brand Power report gives you a clear roadmap for growth.
Local brands now account for nearly 79% of total FMCG spend in Asia. And they’re still growing – even as categories fragment, and digital acceleration reshapes markets.
We’ve identified five core areas where these Asian Giants do things differently. We first pinpointed them a decade ago – and our conversations with 16 of today’s brand leaders have proved that not only do they still resonate, they matter more than ever.
These are the enduring truths of brand building in Asia. You can find out what they are in Worldpanel by Numerator’s 2026 Asia Brand Power report, along with how they’ve evolved, and what they demand from brands that apply them.
We also share exclusive interviews and profiles from masterbrands across eight markets and diverse sectors, including FMCG, health, beverages, and personal care. Through embodying the five Power Levers, they dominate categories across the region, while achieving success around the world. Let their stories inspire new approaches to growth, resilience, and leadership.
From innovation with a local twist, to the ability to digitise while remaining human, our 2026 Asia Brand Power report gives you a clear roadmap for growth.
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