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Automate and simplify enterprise-wide compliance to complete your SRA and PBRA 60% faster
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Le parcours d’achat n’est plus linéaire. Il est désormais digital, conversationnel, personnalisé et largement piloté par les algorithmes.
De la découverte d’un produit jusqu’à l’achat, l’intelligence artificielle, les réseaux sociaux et les plateformes e-commerce redéfinissent chaque étape de la décision. La recommandation, la personnalisation et les interactions digitales prennent une place centrale dans les choix des consommateurs.
Un enjeu stratégique pour les marques
Dans ce nouveau contexte, la performance ne se joue plus uniquement en point de vente. Elle dépend de la capacité à comprendre les logiques algorithmiques, à capter les nouveaux points d’influence et à activer la data à chaque étape du parcours.
Être visible ne suffit plus. Il faut être recommandé.
Pour approfondir ces transformations et accéder à l’ensemble des insights, téléchargez notre infographie.
Understand how health influences shopper, segment trends, attitudes around the world.
Value of most engaged shoppers in your category
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Establish the role of retailers and manufacturers within health
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Maximize the success of your brand strategy by targeting global & local health trends
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Identify and target shopper based on their health and wellbeing behaviour to optimize performance.
In FMCG, growth is all about penetration. But with 50% of buyers switching brands every year, retaining and winning buyers has never been tougher.
Buyers can leave your brand or product for a number of reasons – understanding and influencing specific buyer groups is vital for your success.
You need to understand the behavioural changes of buyers you recently won or lost, as well as the 'should be' buyers who purchase your competitors. From there, you can identify improvements to your strategy and activation.
This is where Brand Levers from Worldpanel by Numerator's PanelVoice survey solution can help, ensuring you understand:
Which factors make each buyer group choose a brand
How your target groups think you stack up against the competition
The factors that lead to a recorded purchase
The areas that buyers perceive you're not strong in
Brand Levers helps you explore the 'why' behind general shopper choices and behavioural changes, adapt your brand positioning and win from your rivals.
Read the case study discover how Bond Levers helped a dairy brand understand shopper choices to drive smarter marketing.
Download the one pager: learn more about PanelVoice Brand Levers.
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