In meat, fish and poultry (MFP), shopper behaviour doesn’t start at the shelf. It’s often inspired out-of-home - in restaurants, cafés, takeaways, and delivery. Without visibility of those moments, brands risk missing the behaviours and trends shaping in-store demand.
Our panel closes that gap. As GB’s only continuous out-of-home (OOH) shopper and consumer panel, it gives MFP manufacturers the complete picture - so you can anticipate change, capture growth, and lead your category.
How it works
We track 7,500 people via a smartphone app, recording every OOH food and drink purchase - from on-the-go snacks to sit-down meals, and from grocery stores to cafés, takeaways, and deliveries.
Why it matters for MFP manufacturers:
Whether you want to size a new cut, test a flavour trend’s retail potential, or track brands across channels, our OOH panel gives you the clarity to innovate smarter and grow faster.
Complete the form to speak with an expert about our OOH panel.
Our panel closes that gap. As GB’s only continuous out-of-home (OOH) shopper and consumer panel, it gives MFP manufacturers the complete picture - so you can anticipate change, capture growth, and lead your category.
How it works
We track 7,500 people via a smartphone app, recording every OOH food and drink purchase - from on-the-go snacks to sit-down meals, and from grocery stores to cafés, takeaways, and deliveries.
Why it matters for MFP manufacturers:
- Real behaviour - purchases captured in the moment, showing how people actually shop and eat
- Full coverage - retail and food service, barcoded items and menu choices, across all foods and soft drinks
- Depth of history - seven+ years of consistent data to spot trends early and act with confidence
- Connected insight - link in-home shopping with OOH dining to see how behaviours travel across channels
Whether you want to size a new cut, test a flavour trend’s retail potential, or track brands across channels, our OOH panel gives you the clarity to innovate smarter and grow faster.
Complete the form to speak with an expert about our OOH panel.
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