We are excited to announce that the FMCG Monitor FY 2025 from Worldpanel by Numerator Indonesia is now available for you to read.
Worldpanel Indonesia’s FMCG Monitor is a quarterly publication that tracks the in-home FMCG market across diverse categories in Indonesia. By engaging with shoppers nationwide on a weekly basis, we deliver actionable insights into market dynamics and emerging trends.
Key highlights from this edition:
Worldpanel Indonesia’s FMCG Monitor is a quarterly publication that tracks the in-home FMCG market across diverse categories in Indonesia. By engaging with shoppers nationwide on a weekly basis, we deliver actionable insights into market dynamics and emerging trends.
Key highlights from this edition:
- • FMCG volume shows early recovery, though growth remains mostly price‑led, indicating consumers are still managing inflation and brands must stimulate real, demand‑driven growth.
- • Volume gains come from lower–mid segments, while upper‑tier shoppers shift to larger pack sizes, reflecting different shopping strategies across segments.
- • In F&B, volume decline is driven mainly by beverages and dairy; home care continues to contract as priorities shift; baby products see downtrading; beauty maintains double‑digit growth, though at a slower pace, with room for premiumization.
- • Hyper/supermarkets face fewer trips and challenges attracting new shoppers despite larger baskets. Specialty stores gain new, higher‑spending buyers, while e‑commerce continues expanding its base and accelerating omnichannel behavior.
On-DemandIndonesia FMCG
Monitor
An integrated update of Indonesia's in-home FMCG Market FY 2025
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