Speak to an expert

Speak to an expert

We are pleased to share our latest Indonesia FMCG Monitor – Q1 2026, offering an overview of market performance, shopper behaviour, and emerging trends during the recent festive period.

The key highlights for this quarter:
  • • Growth driven by basket expansion rather than price - FMCG growth in Q1 2026 is largely driven by increased volume per trip, as shoppers expand their baskets while price per unit softens, highlighting a shift toward value-led growth.
  • • Festive demand remains a critical growth lever - Ramadan continues to stimulate spending despite economic pressure, though increased allocation to non-essential categories is intensifying competition for consumer wallet share.
  • • Diverging growth engines across shopper segments - Lower socio-economic groups drive growth through higher basket sizes, while higher socio-economic groups contribute via increased shopping frequency, requiring differentiated strategies.
  • • Channel dynamics are rapidly evolving - Online and specialty channels are gaining momentum through stronger penetration and shopper recruitment, signaling continued shifts toward a more omnichannel retail landscape.
  • • Category performance is increasingly polarized - Food & Beverages show strong recovery, while Personal Care faces downtrading pressures, Beauty continues to premiumize, and Baby remains in contraction.

Indonesia FMCG Monitor
Q1 2026

An integrated update of Indonesia's in-home FMCG Market 
Read full report
 Speak to an expert
Featured Image