Discover the Most Chosen FMCG Brands in your market

Brand Footprint is the world's most comprehensive ranking of FMCG brands, measuring how many households buy a brand and how often they choose it.

The 14th edition of the report confirms a familiar reality: every year, around half of FMCG brands grow, while the other half lose momentum. The difference lies in their ability to reach more shoppers, win more purchase occasions, and stay relevant in an increasingly competitive landscape.

Do you want to know where your brand stands? Connect with our local experts for a complimentary consultation and exclusive access to country-level rankings and sector insights. Discover your brand's performance, uncover growth opportunities, and benchmark against the world's most chosen FMCG brands.

Egypt

Chipsy is the most chosen brand by Egyptian shoppers, while local FMCG brands dominate consumer choice

Ghana

Kenya

Morocco

Nigeria

Saudi Arabia

7 in 10 Saudi consumers favour local brands, while Kinza emerges as one of the country's fastest-growing FMCG brands

South Africa

United Arab Emirates

Al Rawabi tops Worldpanel by Numerator's Brand Footprint 2026 ranking of the UAE's Most Chosen FMCG Brands