Recent Blog Posts

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Strength in Numbers: Holiday Shopping Season

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31.4 million
Brick & Mortar gift shopping trips on Black Friday 2017
(Source: Numerator's InfoScout OmniPanel)

11% more
ecommerce gift shopping trips on Black Friday 2017 vs. 2016
(Source: Numerator's InfoScout OmniPanel)

33% off
average discount offered in retail promotions for gifting categories during early holiday shopping 2018
(Source: Numerator Promotions)

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Win Holiday Grocery Trips

Grow Baskets by 2.5X. Our “Win the Turkey, Win the Trip” blog post analyzes the importance of winning the trip where a turkey is purchased.

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The New Black Friday

This year, retailers walked a fine line between shoppers’ growing impatience with the inconveniences of Black Friday and their love for a good deal. The shopping day we used to know is gone, but that doesn't mean it's dead. It just looks a lot different than it used to. 

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...and make sure to subscribe to our blog for ongoing Holiday 2018 updates!

Check Out Our Early-Holiday Coverage

Download our pre-holiday shopper insight report to learn when people plan to start and finish their holiday shopping, which channels they intend to shop, and what they plan to buy. As always, you can reach us with any questions at [email protected]. Toys

Can Cyber Monday beat Black Friday?

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Target and Walmart Circulars

Where will shoppers buy toys without Toys R Us?

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Christmas Gift

Which categories do shoppers intend to buy as gifts?

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