Recent Blog Posts

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Strength in Numbers: Holiday Shopping Season

Our content is powered by the InfoScout OmniPanel and Numerator Promotions solutions.

31.4 million
Brick & Mortar gift shopping trips on Black Friday 2017
(Source: Numerator's InfoScout OmniPanel)

11% more
ecommerce gift shopping trips on Black Friday 2017 vs. 2016
(Source: Numerator's InfoScout OmniPanel)

33% off
average discount offered in retail promotions for gifting categories during early holiday shopping 2018
(Source: Numerator Promotions)


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Win Holiday Grocery Trips

Grow Baskets by 2.5X. Our “Win the Turkey, Win the Trip” blog post analyzes the importance of winning the trip where a turkey is purchased.

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Prime Black Friday Competitors

Digital channels are key for responding quickly to competitive promotions throughout the holiday season. In this blog, we took a look at how major retailers leveraged email to react to promotions from Amazon during holiday 2017.

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...and make sure to subscribe to our blog for ongoing Holiday 2018 updates!

Check Out Our Early-Holiday Coverage

Download our pre-holiday shopper insight report to learn when people plan to start and finish their holiday shopping, which channels they intend to shop, and what they plan to buy. As always, you can reach us with any questions at [email protected].

Amazon.com Toys

Can Cyber Monday beat Black Friday?

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Target and Walmart Circulars

Where will shoppers buy toys without Toys R Us?

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Christmas Gift

Which categories do shoppers intend to buy as gifts?

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