Market Track x InfoScout = Numerator

Market Track, the leading provider of global omnichannel market intelligence for brands and retailers, and InfoScout, which helps brands and retailers grow via insights derived from America's largest omnichannel consumer purchase panel, have now united under the new brand Numerator.

Numerator is uniquely able to link what people buy to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel, which to-date has captured over 500 million brick-and-mortar and ecommerce purchase receipts, and the advertising (formerly Competitrack), promotion (formerly FeatureVision), ecommerce pricing (formerly 360pi) and digital shelf messaging that influence the path to purchase.