Contact our experts
Contact our experts
Reach out to our team to learn more about the country-level reports.
Who Cares? Who Does? Sustainbility 2025
Download the FREE 2025 report to discover how shifting health priorities are reshaping shopper behaviour and brand opportunities.
Uncover consumers' health habits
Subscribe now for Who Cares? Who Does? Health! It will explore the cultural impact of trends like reduced sugar and alcohol consumption and how brands are finding growth through targeting new demographics and occasions.
How does this relate to your brand and category?
Country-level reports that link to your category are available to purchase. These tell you how the segments behave, as well as their concerns, triggers, barriers and biggest issues. Data on real purchasing behaviour will give you details on formats, retailers, and brand performance by the different eco segments..
Book a free consultation
Country-level reports that link to your category are available to purchase. These tell you how the segments behave, as well as their concerns, triggers, barriers and biggest issues. Data on real purchasing behaviour will give you details on formats, retailers, and brand performance by the different eco segments..
Sustainability provides huge growth opportunities for FMCG brands, manufacturers, and retailers. This year, we reveal the stability of our eco-segments, the macro and political factors impacting product choices (and rejection), and the brands growing through sustainable messaging.
Gain the world’s most accurate view of health and sustainability opportunities for your brand.
We can help, by connecting real FMCG purchasing behaviour to consumer attitudes around sustainability, household waste, and plastic reduction actions. Be prepared for answers, not just information. Solutions, not just statistics.
Benefits
- – Develop global and local strategies, through understanding the big picture, but also local perspectives
- – Quantify the size of prize for your brand and category and the impact of sustainability concerns on your brand performance
- – Set realistic price points based on past behaviour
- – Sell ideas to your partners by showing opportunities at a retailer-by-retailer level
- – Track whether your innovation hit the right groups
- – Select the right brand from your portfolio to prioritise your communication
- – Learn which of your competitors are cutting through to the sustainable shopper
Say
Our largest ever view on attitudes to sustainable product choices and actions to reduce waste providing globally consistent and robust data for 30 countries across 4 continents and over 96,000 respondents..
Do
Our unique segmentation is based on everyday actions rather than intention.
We can track engagement seven years and compare between countries.
Our Eco-Actives show distinct shopping behavior and are worth $613bn to FMCG.
We can track engagement seven years and compare between countries.
Our Eco-Actives show distinct shopping behavior and are worth $613bn to FMCG.
Purchase
Leveraging the purchase panel is the only way to directly connect attitudes to real brand purchasing.
This study enables you to understand your brand performance, opportunity size, and competition with accurate penetration and deep product detail.
This study enables you to understand your brand performance, opportunity size, and competition with accurate penetration and deep product detail.
On-Demand
How do we do it?
Who Cares? Who Does? is a globally harmonised survey across 30 markets on our household purchase and usage panels.
Included markets:
- APAC - Mainland China, India, Thailand
- AMERICAS – Argentina, Bolivia, Brazil, CAM, Chile, Colombia, Ecuador, Mexico, Peru, USA
- EUROPE – Belgium, Czech Republic, Denmark, France, Germany, Great Britain, Ireland, Italy, Netherlands, Poland, Portugal, Slovakia, Spain, Sweden
- MEA – Saudi Arabia, South Africa
Client Title