Gain a holistic view of Vietnam's FMCG sector with the FMCG Monitor report subscription.
Level up your FMCG strategy with a subscription of Worldpanel's Vietnam FMCG Monitor 2025 Report. This invaluable resource provides you with the most updated FMCG insights and help you navigate Vietnam’s complex and ever-evolving FMCG landscape.
What you'll discover:
Macroeconomic Pulse:
Analysis of the macroeconomic trends shaping consumer behavior.
Quarterly updates on consumer confidence levels.
Insights into evolving consumer concerns which may impact their spending
Tracking shifts in household budget allocations.
FCMG Overview:
Quarterly performance of the overall FMCG market and key sectors:
Food
Beverages
Dairy & Dairy Substitutes
Home Care
Personal Care
Retail Landscape Deep Dive:
Evolving dynamics of key retail channels.
Channel-specific performance highlights.
Identifying emerging opportunities and challenges.
Add-on: Category-Specific Analysis:
Exclusive insights into your chosen category.
Uncovering key growth and decline drivers.
Competitive landscape analysis.
Strategic recommendations for category growth.
Maximise your FMCG success in Vietnam with:
Data-driven insights: Backed by extensive data from Vietnam's largest household purchase panel.
Actionable recommendations: Practical advice to optimize your FMCG strategy.
Timely updates: Stay ahead of the curve with regular tracking.
Ready to unlock the full potential of the Vietnamese FMCG market? Fill in the form to request a sample and ratecard.
If you're interested in requesting a ratecard and sample report, please in this form. If you are an active client with Worldpanel Vietnam, please contact a Worldpanel representative.
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Just a Few Simple Questions and We'll Get Back To You ASAP
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In FMCG, growth is all about penetration. But with 50% of buyers switching brands every year, retaining and winning buyers has never been tougher.
Buyers can leave your brand or product for a number of reasons – understanding and influencing specific buyer groups is vital for your success.
You need to understand the behavioural changes of buyers you recently won or lost, as well as the 'should be' buyers who purchase your competitors. From there, you can identify improvements to your strategy and activation.
This is where Brand Levers from Worldpanel by Numerator's PanelVoice survey solution can help, ensuring you understand:
Which factors make each buyer group choose a brand
How your target groups think you stack up against the competition
The factors that lead to a recorded purchase
The areas that buyers perceive you're not strong in
Brand Levers helps you explore the 'why' behind general shopper choices and behavioural changes, adapt your brand positioning and win from your rivals.
Read the case study discover how Bond Levers helped a dairy brand understand shopper choices to drive smarter marketing.
Download the one pager: learn more about PanelVoice Brand Levers.
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