Book a free consultation* with our experts to help you define your growth strategy.

Capture the most detailed picture of what your consumers really do: what they buy, where, when, and how often they buy, which brands they buy, at what price, and why.

Who Cares? Who Does? Sustainbility 2025
Download the FREE 2025 report to discover how shifting health priorities are reshaping shopper behaviour and brand opportunities.

Read the 2023 report
Soaring prices are the real drivers behind the growth of the FMCG industry. Unravel the channel changes and the impact of inflation on the FMCG industry. Read the report.
Access the report
In a fast-changing retail environment, staying close to shoppers and channels is crucial. With the rise of digital commerce and new go-to-market models, we help brands and retailers manage and evolve their offer.

Winning omnichannel

People shop everywhere, and they move seamlessly between channels. Seizing new growth opportunities requires a total retail understanding including ecommerce, discounters and out-of-home.

Identifying your next shopper

Consistent growth is only possible when you attract more shoppers. We help to find them through segmenting buyers by their purchase or usage behaviour.

Increasing shopper conversion

For maximum brand and category growth, you need to optimise product assortment, manage promotions carefully, and maximise the return on your in-store merchandising investment.
How do we do it?
Access deep insights from consumer panels. We track 750,000 shoppers who provide us with invaluable information on their household’s shopping decisions.
  • We cover all FMCG, health and beauty, pharmacy and fashion categories in 52 countries.
  • We track every purchase, in every store, at any time, and on a continuous basis through the biggest consumer panels globally.
  • All channels and retailers covered - from modern to traditional and emerging, including ecommerce and out-of-home.
  • Highest data quality standard with cutting-edge delivery tools for accurate and granular insights.