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You'll find:

  • A breakdown of the “Beauty Spaces” that define when and why people actually use beauty products
  • Global data on what’s growing, what’s fading, and how shoppers are rewriting habits across age groups
  • Perspectives on how brands need to show up in the right moments, not just on the shelf


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Face value 2023: The global foundation of beauty insights

Whether you represent a local or global brand or are a retailer, our "Appetite for growth" report is an invaluable resource for gaining a competitive edge.

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Responding to Consumers' Real Lives Matters More Than Routine in Beauty

The beauty industry is evolving in 2024, moving away from rigid routines toward more flexible, needs-based product use. Consumers now engage with beauty through "Beauty Spaces"—specific moments like “Work Mode,” “Sweat & Reset,” and “Evening Exhale”—where products serve practical roles such as enhancing confidence or promoting relaxation.

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People are moving away from fixed beauty rituals, the predictable morning routine, the structured evening regimen, and the traditional category-led purchase. Today, what truly matters is whether a product fits the moment and delivers a result that feels worthwhile.

This shift has led to the idea of Beauty Spaces, the real moments in people’s lives when beauty and personal care products are actually used, not just bought, discussed, or planned for. These moments could be getting ready for the day, freshening up after a workout, preparing to socialize, or unwinding at night.

By mapping when and why people naturally reach for products throughout the day, Beauty Spaces reveal how beauty fits into real life, creating opportunities for brands to meet consumers in the moments that truly matter.

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