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With unrivalled panels in GB and Ireland, our understanding of brands and retail dynamics delivers actionable insights and drives growth.
Our experts and solutions measure what matters, when it matters and where it matters.
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The most meaningful shopper and consumer data
Fulfil your growth potential, evolve with your shoppers and be chosen more often with Worldpanel's global, unique and multi-dimensional view of human behaviour.
30,000
GB Purchase Panel
6,500
NI and 5K ROI Purchase Panels
7,500
GB OOH panel
4,000
GB Usage Panel
|
30,000 GB Purchase Panel |
6,500 NI and 5K ROI Purchase Panels |
|
7,500 GB OOH panel |
4,000 GB Usage Panel |
Expertise-fuelled insights
Become the expert in the room – spotting growth opportunities early and new spaces first – with our teams’ panel, analytical and cross-industry knowledge behind you.
300
+ panel experts
70
+ years of experience
95
% client renewal rate
500
+ categories measured
|
300 + panel experts |
70 + years of experience |
|
95 % client renewal rate |
500 + categories measured |
Predictive power
Anticipate future behaviour to unearth opportunities, predict ROI and make successful decisions thanks to Worldpanel’s continuous, behavioural data and predictive analytics.
|
40,000 + |
15,000 |
20 |
25 + |
Decoding every behaviour for the multidimensional view
We capture the most detailed picture of what consumers really do, to better inform your strategy
Out-of-Home for Immediate Consumption - Demand Moments - Beauty - PanelVoiceOver 2,000 companies trust us to decode their shoppers, across the globe
Amount of categories measured STC based on country.
Predictive Power available in the UK only. Stats based on Global reach.
Amount of categories measured STC based on country.
Predictive Power available in the UK only. Stats based on Global reach.
“Worldpanel’s team is very supportive, committed to delivery, with in-depth and actionable insights.”
PepsiCo
“The constant accompaniment of the Kantar team has been essential for decision-making within Bayer.”
Bayer
“Great datasets, great people, great analysis and potential to impact our business.”
Reckitt
“The team can better understand our needs, give us support and help in exploring shortcomings and opportunities, and discuss business development possibilities.”
C&S Paper
“Differentiated insights that cannot be obtained from other research data.”
Henkel
“They treat us as a partner, which is very important to giving added value, and Kantar contributes this to a greater extent than other companies.”
Upfield
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