Bi-Annual Report Release Schedule:

The first report, released March 2025, reviews H2 2024: 24 w/e 5th January 2025 (22/07/24 – 05/01/25). Report two will be released in August 2025, reviewing H1 2025: 24 w/e 22 June 2025 (06/01/25 - 22/06/25).

Have a question? Contact one of our fashion experts, Zahra Girach directly via [email protected] or email [email protected].








Also of Interest
The fashion power shift in 2024     Data-Driven Portfolio Management    Four pillars for finding growth in the UK...
Behind the Seams is a must-read fashion industry report delivering exclusive insights on market performance, shopper behaviour, and emerging trends. Powered by the UK’s only dedicated fashion panel, it offers clear, actionable data and expert analysis to help brands, manufacturers, suppliers, retailers, and investors navigate the evolving fashion landscape. With bi-annual releases, it’s your go-to source for making informed, strategic decisions - fast.


Why this report is key:
  • - Deepen understanding of your market, shoppers, and categories
  • - Align your business for faster, unified data-led decisions
  • - Ensure effective planning in a rapidly changing market
  • - Strengthen partner conversations with data-backed KPIs


What you'll get - here are the first report's contents:
  • - Note from the Editor
  • - Chapter 1: Market Overview
    • - How did the GB market perform in H2?
      • - By region
      • - By channel
  • - Chapter 2: Media Spotlight and Emerging Themes
    • - Digital purchasing habits and TikTok
    • - Day socialising
    • - Colour Your World
  • - Chapter 3: Category Deep Dive
    • - Christmas performance
  • - Chapter 4: Retailer Deep Dive
    • - The Disruptor: Temu
  • - Chapter 5: Key Takeaway


Get access now:

Report 1 (H2 2024-25) excl. VAT

Report 1 can be downloaded from the checkout page, and a VAT receipt will be sent via email.

£2,999
Pay

Report 2 (H1 2025) excl. VAT

Report 2 will be sent directly to you via email in August 2025, and a VAT receipt will be sent via email.

£2,999
Pay
Best deal

Bundle - Report 1 & Report 2 excl. VAT

Report 1 can be downloaded from the checkout page once purchased, and a VAT receipt will be sent via email. Report 2 will be sent directly to you via email in August 2025.

£4,999
Pay