Fashion in 2025 has been defined by resilience in the face of challenge. Shopper numbers are tightening, but those who remain are spending with purpose, and retailers meeting their needs are seeing the rewards. The second edition of Behind the Seams is here: powered by the UK’s only dedicated fashion panel, it’s essential reading for brands, retailers, manufacturers, suppliers, and investors.

Why it matters:
  • - Shopper penetration is down 1.2% YoY, underscoring the importance of tracking departures and the shifts pulling consumers away from fashion.- Verified calorie reduction and changes in food, drink, and wellness spend.
  • - While some categories are slowing, Click & Collect is up 4.4% YoY, redefining what convenience looks like and showing where shoppers are still willing to engage.
  • - Influence is fragmenting: spend driven by creators has fallen 11.8% YoY, signaling retailers must pay attention to the rise of everyday voices when shaping marketing strategies.
  • - Amid volatility, dresses remain resilient, highlighting how certain product areas continue to capture spend and how retailers are evolving assortments to reflect both practicality and value.

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